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The concept of FairTrade arose as a response to the conventional way of trading. This primarily involves considering the product, price, location and promotion in a manner where the minimum financial resources could be used to get the maximum profit. But FairTrade combines these aspects with people – giving people at every level of the production process a decent wage and giving those that need it opportunities for further development.
FairTrade and FairWorld are a part of the sphere of developmental cooperation – fighting against poverty, ensuring economic and social development and the integration of developing nations into the global economy. Another aspect entails improving the economic position of the small-scale producers and land-owners by allowing them to proportionally share in the overall profits. Another means improving the social circumstances by providing social amenities and representation for the employees. All of these issues must be considered in the long term.