You choose Fair Trade and Fair World with Amanprana

FairTrade and FairWorld

The concept of FairTrade arose as a response to the conventional way of trading. This primarily involves considering the product, price, location and promotion in a manner where the minimum financial resources could be used to get the maximum profit. But FairTrade combines these aspects with people – giving people at every level of the production process a decent wage and giving those that need it opportunities for further development.


‘Fair Trade is a trading partnership, based on dialogue, transparency and respect, that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers – especially in the South. Fair Trade organisations have a clear commitment to Fair Trade as the principal core of their mission. They, backed by consumers, are engaged actively in supporting producers, awareness raising and in campaigning for changes in the rules and practice of conventional international trade.’*

There are over 2 billion people on this earth who are forced to survive on less than 2 dollars a day, in spite of the fact that many of them work very hard. This makes them susceptible to exploitation. FairTrade aims to stop this from happening by supporting small-scale farming families, craftspeople and labourers, both financially and through activities and programmes. FairTrade represents a broader social responsibility and involvement. It is naturally important that manufacturers, traders, labourers and consumers participate voluntarily in the entire production process.


Justice determines whether the concept of FairTrade succeeds or fails. Amanprana believes that the fact that products are organic underpins those companies that operate according to FairTrade. After all, there is a synergy between the requirements for a FairTrade convention and those for being certified organic – as little damage to people and the environment as possible.

Unfortunately, not all companies that bear the official FairTrade logo are also organic, which Amanprana considers a great pity. All of Amanprana’s products are certified organic. When it comes to FairTrade it is important that the raw materials and the production process are accountable – no GMOs, no parabens, no pesticides, no phenoxyethanol or any other synthetic products and no animal testing. This is all a part of a responsible production process.

Amanprana came into being thanks to the experience and knowledge of Bart Maes, its founder. He wanted to actively use the experience and knowledge of nutrition he had accumulated, and his vision involved combining business with giving something back to society. Money was not – and is not – the primary driving force behind Amanprana, but rather giving information to those who wish to receive it, making people aware and providing healthy foodstuffs.


At Amanprana we have instituted certain conditions that the products we wish to label as FairTrade must comply with. And it’s not just the products that must comply, it’s Amanprana itself. Although it is great to be officially certified by a certification body, this process not only takes time, but costs a great deal too. We used to do this, insofar as was possible, but now we spend that money and the time saved on the programmes that we back. As is stated on the Dutch Wikipedia site:

‘However, some critics argue that the largest part of the additional costs go to the Western FairTrade companies for the certification and promoting the mark of approval, among other things. The additional costs for the local farmer remain limited.’

** It is because of that that Amanprana decided to create its own FairTrade charter.


In the past, we had to pay a lot to inspection organizations, purely to be certified Fair Trade. Now we invest this money in the Fair Trade Fund. In addition, 5% of the purchases of our Fair Trade products go to this fund, compared to 3% previously. What is this money used for? For healthcare, the environment, purchase of production resources, education, infrastructure and a guaranteed minimum price of the products. In this way we are working on a long-term collaboration, which all parties benefit from.


The FairWorld and FairTrade labels overlap each other at Amanprana. While FairTrade primarily focuses on trade and the associated processes, FairWorld concentrates more on the parameters, specifically the position of women (Amanprana charter point 6).

This carter consists of the overarching conditions, and our FairTrade and FairWorld labels are based on it. If you have any queries with respect to this charter then please contact us. FairTrade and FairWorld are a part of the sphere of developmental cooperation – fighting against poverty, ensuring economic and social development and the integration of developing nations into the global economy. Another aspect entails improving the economic position of the small-scale producers and land-owners by allowing them to proportionally share in the overall profits. Another means improving the social circumstances by providing social amenities and representation for the employees. All of these issues must be considered in the long term.


The Amanprana FairTrade charter, including conditions for FairWorld

1. FairTrade: Working conditions

  1. The workers who are a part of the production process for Amanprana products perform their work in decent conditions. No child labour, forced labour or ‘starvation wages’ are involved. Starvation wages are wages that are so low that one cannot live off them and a worker could even suffer from hunger as he or she is unable to buy food. Amanprana offers a good salary and good working conditions for both its older and younger staff (older than 18).
  2. There is no discrimination on the work floor, either during production or when Amanprana products are sold – for no reason and in no sense. Discrimination is strongly discouraged.
  3. No distinctions are made with respect to standards and values and levels between the employer and the employee.
  4. The working conditions do not endanger the health and safety of those concerned in any manner. There is no degrading conduct. The workspace must be safe and hygienic.
  5. The working hours are set before the employer and employee enter into an agreement. There are also no major differences between temporary staff and permanent staff in respect of pay, benefits, working hours, holidays and accommodation.
  6. All staff are granted access to clean toilet facilities, potable water and a suitable room where people can eat and store food.
  7. When dangerous working conditions or risky work is at issue, the staff must be equipped with protective equipment and tools. The staff must receive effective health and safety training at regular intervals. When necessary, employees will also received job-specific training. In this way the number of accidents will be kept to a minimum.

2. FairTrade: Freedom

  1. The production and sale of Amanprana products is conducted in a transparent manner. It is possible to contact Amanprana at any time if there are questions or things remain unclear in this respect.
  2. All those involved in the production or selling of the products may join a union and are free to express their opinion at any time. Those who have joined a union are not discriminated against.
  3. There will be no violation of the privacy of the producer, farmer, labourer, trader, consumer or retailer.
  4. A standard working week, including overtime, will be set in accordance with the law.
  5. Staff have the right at all times to leave their workplace once they have completed the standard working day. Moreover, they are entitled to terminate their employment at any time once they have observed a reasonable or agreed-to period of notice.
  6. Both Amanprana and any of its suppliers or other entities that are involved in any part of the production process are not entitled to withhold the salary, benefits, wages, possessions, documents or any other effects the belong to the staff.

3. FairTrade: Nature and the environment

  1. Amanprana is wholly devoted to not harming threatened species of animals or protected areas, and the natural ecosystem will not be destroyed in any way. When it comes to production and trading there will be no illegal forms of production or trading in rare plants or threatened animal species.
  2. The environment will be treated with care during the production process. Not only the organic certifications testifies to this, but Amanprana takes care of this aspect too. There is always more that can be done in this respect.
  3. Fossil fuel usage will be kept to a minimum and renewable energy will be used as much as is possible, ensuring that there is less pollution on the planet.
  4. Amanprana ensures that the packaging materials do as little damage to the environment as possible – not only in terms of the choice of packaging but also in terms of volume. This ensures the product takes up the least amount of space and transport is kept to a minimum.

4. FairTrade: Financial

  1. The producers of Amanprana’s products that are labelled as FairTrade and FairWorld will receive a set minimum, which must cover the costs of socially and environmentally responsible production.
  2. Local laws concerning wages, social security and working hours are respected.

5. FairTrade: Families and the local population

  1. The contracts between Amanprana and the producers are concluded, where possible, for an extended period. This is to ensure that there is sufficient time to institute suitable programmes and so that the employees or farmers receive an income for as long as possible.
  2. Education is very important to Amanprana, and courses, training events and coaching are all encouraged. This increases future opportunities for the local population.
  3. Amanprana supports projects that contribute to local development. This could be financial support for issues such as education and culture.
  4. New jobs are created at a local level. Amanprana ensures that different families are involved.

6. FairWorld: Position of women

  1. The equality of men and women is a basic right.
  2. The position of women and other disadvantaged groups must be equal, and their position must be improved overall within the local population. In this, opportunities are actively sought out for supporting such people and groups. Equal pay is a given and both groups will be wholly involved in any decision-making processes.
  3. Sexual stereotypes must be eliminated, so as to create equality between men and women. Everybody involved in the production process must consciously work at this.


*Source: DEFINITION OF FAIR TRADE (2018). Retrieved July 18, 2018, **Source: Fair Trade (June 12, 2018). Retrieved July 18, 2018,

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