You choose Fair Trade and Fair World with Amanprana
You choose Fair Trade and Fair World with Amanprana
The concept of FairTrade arose as a response to the conventional way of trading. This primarily involves considering the product, price, location and promotion in a manner where the minimum financial resources could be used to get the maximum profit. But FairTrade combines these aspects with people – giving people at every level of the production process a decent wage and giving those that need it opportunities for further development.
WHAT IS FAIRTRADE?
‘Fair Trade is a trading partnership, based on dialogue, transparency and respect, that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers – especially in the South. Fair Trade organisations have a clear commitment to Fair Trade as the principal core of their mission. They, backed by consumers, are engaged actively in supporting producers, awareness raising and in campaigning for changes in the rules and practice of conventional international trade.’*
There are over 2 billion people on this earth who are forced to survive on less than 2 dollars a day, in spite of the fact that many of them work very hard. This makes them susceptible to exploitation. FairTrade aims to stop this from happening by supporting small-scale farming families, craftspeople and labourers, both financially and through activities and programmes. FairTrade represents a broader social responsibility and involvement. It is naturally important that manufacturers, traders, labourers and consumers participate voluntarily in the entire production process.
WHY AMANPRANA WANTS TO USE FAIRTRADE?
Justice determines whether the concept of FairTrade succeeds or fails. Amanprana believes that the fact that products are organic underpins those companies that operate according to FairTrade. After all, there is a synergy between the requirements for a FairTrade convention and those for being certified organic – as little damage to people and the environment as possible.
Unfortunately, not all companies that bear the official FairTrade logo are also organic, which Amanprana considers a great pity. All of Amanprana’s products are certified organic. When it comes to FairTrade it is important that the raw materials and the production process are accountable – no GMOs, no parabens, no pesticides, no phenoxyethanol or any other synthetic products and no animal testing. This is all a part of a responsible production process.
Amanprana came into being thanks to the experience and knowledge of Bart Maes, its founder. He wanted to actively use the experience and knowledge of nutrition he had accumulated, and his vision involved combining business with giving something back to society. Money was not – and is not – the primary driving force behind Amanprana, but rather giving information to those who wish to receive it, making people aware and providing healthy foodstuffs.
At Amanprana we have instituted certain conditions that the products we wish to label as FairTrade must comply with. And it’s not just the products that must comply, it’s Amanprana itself. Although it is great to be officially certified by a certification body, this process not only takes time, but costs a great deal too. We used to do this, insofar as was possible, but now we spend that money and the time saved on the programmes that we back. As is stated on the Dutch Wikipedia site:
‘However, some critics argue that the largest part of the additional costs go to the Western FairTrade companies for the certification and promoting the mark of approval, among other things. The additional costs for the local farmer remain limited.’
** It is because of that that Amanprana decided to create its own FairTrade charter.
WITH THE FAIR TRADE FUND AMANPRANA GIVES BACK TO THE WORLD
In the past, we had to pay a lot to inspection organizations, purely to be certified Fair Trade. Now we invest this money in the Fair Trade Fund. In addition, 5% of the purchases of our Fair Trade products go to this fund, compared to 3% previously. What is this money used for? For healthcare, the environment, purchase of production resources, education, infrastructure and a guaranteed minimum price of the products. In this way we are working on a long-term collaboration, which all parties benefit from.
WHAT IS THE DIFFERENCE BETWEEN FAIRWORLD AND FAIRTRADE?
The FairWorld and FairTrade labels overlap each other at Amanprana. While FairTrade primarily focuses on trade and the associated processes, FairWorld concentrates more on the parameters, specifically the position of women (Amanprana charter point 6).
This carter consists of the overarching conditions, and our FairTrade and FairWorld labels are based on it. If you have any queries with respect to this charter then please contact us. FairTrade and FairWorld are a part of the sphere of developmental cooperation – fighting against poverty, ensuring economic and social development and the integration of developing nations into the global economy. Another aspect entails improving the economic position of the small-scale producers and land-owners by allowing them to proportionally share in the overall profits. Another means improving the social circumstances by providing social amenities and representation for the employees. All of these issues must be considered in the long term.
CONDITIONS FOR USING AND DISPLAYING THE FAIRTRADE AND FAIRWORLD LOGOS
The Amanprana FairTrade charter, including conditions for FairWorld
1. FairTrade: Working conditions
2. FairTrade: Freedom
3. FairTrade: Nature and the environment
4. FairTrade: Financial
5. FairTrade: Families and the local population
6. FairWorld: Position of women
THE FAIRTRADE AND FAIRWORLD PRODUCTS OF AMANPRANA.
*Source: DEFINITION OF FAIR TRADE (2018). Retrieved July 18, 2018, https://wfto.com/fair-trade/definition-fair-trade **Source: Fair Trade (June 12, 2018). Retrieved July 18, 2018, https://nl.wikipedia.org/wiki/Eerlijke_handel